Business & Tech

UPDATE: Loft to Open at 10 a.m. Friday

The new women's clothing store will reportedly feature a new concept: A larger dressing room, called a style closet, featuring outfits already put together, including accessories.

UPDATE 1:59 (p.m.)—Loft in is set to open at 10 a.m. Friday, a brand representative told Pikesville Patch.

The women's clothing store will feature a concept of 'style closet.' That refers to a new type of dressing room—one that's a little larger, and includes mannequins wearing coordinated outfits and accessories.

It's a way to get customers in the dressing room communicating about the fashions, and to get ideas, the representative said.

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Also, according to the representative, who wouldn't allow her name to be published:

An opening event will be held from 1-5 p.m. Saturday. There will be a DJ and free skin consulting from one of the new Loft's neighbors, .

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There will be raffles of Loft and About Faces products, as well.

Then, from 6-9 p.m. May 9, there will be a cocktail party that is open to the public, she said. It will be hosted by Baltimore Style magazine.

At that event, guests will have the chance to win a $500 shopping spree.

Loft is its own brand, owned by Ann Inc., the same company that owns Ann Taylor, the representative said.


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