Health & Fitness
What I Learned at Baskin-Robbins
This article describes how you can gain more clients by giving them a "taste" of your company.
I’ve been working since I was 14 and my first job was working at a local Baskin-Robbins near my house. I was earning a whopping $1.25 an hour which wasn’t bad for a 14 year old. I started working because my parents had this horrible habit of telling me how to behave and what to do or not do.
I FIGURED THAT WOULD STOP IF I HAD MY OWN MONEY.
Now that I am a parent myself I know better but it seemed logical at the time. If you have ever been into a Baskin-Robbins you know they have little pink spoons in front of each case. These are so you can sample the 31 flavors before you decide which one to buy.
SAME AT SUPERMARKETS—SAM’S CLUBS and many other establishments where you see the clerks handing out samples.
Just before I sat down to write this week’s magazine I watched a TV commercial for 1 on 1 which is an internet hosting company that also offers Build-It-Yourself websites for small businesses. They are offering you a 30-day FREE TRIAL.
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THE HARSH REALITY IS—Your Prospects Don’t Trust You.
If you want to make more sales of your ________ you should offer your prospects a test drive. I used to do this as a mortgage trainer. The offer was you invest $29.00 for shipping and handling and we will send you our 997.00 to test drive for 30 days.
If you find value in the system we will bill you after 30 days. If you don’t find value we will NOT bill you and will even refund the 29.00 you invested to have it shipped.
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In my new company Trackable Response we provide mobile marketing solutions for business. We allow our clients to take a totally no-risk, 30-day trial. If they are unhappy for any reason we will give them back their entire investment.
DO YOU KNOW HOW MANY HAVE ASKED FOR THEIR MONEY BACK? ZERO!
But that’s not the correct question. The correct question is how many more customers do we now have because we took away the risk or offered a “free taste test?”
ACTION ITEMS: Think how you can offer a “test drive” or “free taste” for your prospects.
Will some get over on you? Yes.
But you will make more sales in the long run and that is what matter most. If you are not able to take away the risk than you are NOT offering the right product or service!
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Brian Sacks
PS—I wanted to thank you all for your positive comments. I am listening and am working on a few webinars for you very soon so watch your inbox.